Sydney Festival 2010
A single yellow balloon to unite the 2010 Sydney Festival, acting as a symbol of hope, optimism, renewal after what was a tough year for many.
We built the new brand identity on the enduring position, this is our city in summer, and brought it to life across multiple platforms including the festival brochure, TVC, website, print campaign and outdoor signage.
Designers Samuel Byrnes, Julian Melhuish, Sharon Lee.
Creative Director Julian Melhuish
Work completed at Saatchi Design, Sydney.